Since the advent of YouTube, there have been videos about video games, made by fans & reviewers of all types… professional, amateur and asshole. In recent years, a type of video called “Let’s Play” videos have become increasingly popular. These videos generally feature gameplay of the game, and overlapping commentary from the player. They could be intended as humourous, critical or as a walkthrough of the game. No one seemed to care very much about them for a long while… until YouTube started allowing video creators to monetize their channels and videos using ads. It’s been a while now, and all hell has started to break loose.
Recently, YouTube has pursued video game companies like Nintendo, Mojang, Microsoft, Sony (and presumably all the others out there) to get them to cash in on the advertising revenue of videos featuring their games. I haven’t exactly got my finger on the pulse of gaming news any more, but now that a company as big as Nintendo has jumped into the fray, with a seemingly heavy handed, Big Brother-esque stance on the issue, it’s gotten my attention. Nintendo has apparently claimed all rights to any advertising revenue generated by a video featuring gameplay of their games. At first glance, depending on where you stand on copyright issues, it seems either pretty shitty, or perfectly understandable. But like everything else in life, it’s never quite so black or white.